TouchPoints in 10
This descriptive promotional leaflet was created to describe the way in which the consumer research study, TouchPoints is conducted and created. This is another piece created after the rebranding of TouchPoints, and incorporates a spectrum of colours from the renewed branding toolkit. It’s a tricky piece to put together as the concept is relatively complicated and cannot be easily distilled into fewer points or shorter sentences. For this I decided to create a fairly simple design as it was so wordy, I did not want to add extra imagery or design elements that were too complicated, as this would distract from the key message.
Wakanda Tech
This new business asked for complete branding – including logo, business cards and letter heads. There was a very specific brief here, as the client asked for red, green and yellow to be the primary logo and branding colours. After some research I discovered that “Wakanda” refers to the fictional African area imagined by Marvel Comics, and is the home of Black Panther. This knowledge informed some of my earlier designs, but in liaison with the client it was decided that a simpler design was preferable. He was very keen to include colour blending which also narrowed down my design possibilities, but we reached a great conclusion
The Spaghetti Incident
A commission from a small Italian restaurant in Bristol to create a menu for the restaurant and a half page advertisement for Bristol Life magazine. The client had a great logo ready to go, so the menu creation was largely focused in on that – I did not want to take away from the quirkiness and detail of the logo by making the menu itself too complicated, so I used the “sketched design” idea to separate the menu into digestible sections. The advert was a last minute request and I had a day to pull something together. The client had a huge number of pics (unprofessional) and a lot he wanted to promote, but I decided that a better route would be to distil down to one key image and one key point. I took inspiration from the logo and food colours to create the overall look and feel of the advert.
14/2 poster and front cover
This film company wanted both a logo for their production company and also a front cover/poster for their new short film “14/2”. The photography had been done by the company themselves and was good quality so I had a really nice starting point. The theme of the film was quite dark and emotionally charged and included themes of death and terrorism. The main request from the company was that they wanted both main characters to be on the poster – and through many different ideas, the final product was created but combining and re-colouring two of the photographs, and focusing on black and reds for maximum impact and atmosphere.
Pilates with Liezel
This company had no real branding or consistency, and wanted a full branding package (logo, business cards, letterheads and a printable flyer). She did not give any direction to the design, so I wanted to create something simple and eye-catching which combines shapes consistent with the movement of Pilates. The “P” and “L” combine to create the shape of a figure standing, and the circular element of the logo itself is representative of medicine balls which are commonly used in Pilates exercises.
Media Infographics
For the research team at the IPA I created a set of seven media infographics – each one providing the subscribing media agencies with headline facts about a specific media, and how it is consumed. It was a tricky but fulfilling assignment as I had to put a lot of information on one page whilst still maintaining all brand guidelines and creating a piece that would be eye-catching and easily read. These were produced for web use and for the subscribing agencies to use as part of their advertising pitches. Each one has its own colour scheme (within the brand guidelines) and utilises more eye-catching ways of displaying data.
The TouchPoints Media Day
The Media Day is a piece of marketing material which I produce yearly with the release of the new date from the consumer research study, TouchPoints. TouchPoints looks at how consumers spend their time day to day, with a particular focus on their media consumption. Each year I need to come up with a new design for this “Day in the Life” type poster which provides advertising agencies with a broad picture of how consumers spend their day. This helps in the advertising planning process. The Media Day 2018 was the first Media Day to be created using the new TouchPoints branding (which I was responsible for). This project is particularly challenging as there is an awful lot of information to be fitted within a tight space, so creatively the options are fairly limited. This is also produced on a tea-towel each year and given out to our research study subscribers.
"5 Things" Infographics
This is a series of Infographics called “5 things you should know about…” I produce these monthly for the IPA communications team. I created the design and template for this infographic series, and each month I face the challenge of amending the colours, images and design features to fall in line with the subject of the infographic. These are then sent out to the IPA member agencies and tweeted on the IPA Twitter account (for which I create smaller “zoomed-in” tweet cards).
Dream Nails Mani/Pedi
I have done quite a bit of work for a South African nail franchise, Dream Nails, producing print posters for the shops (up to size A0 for window display), as well as facebook and email promotions. For this particular campaign they requested something light and fun, focusing in on pastels and pinks. I went for quite a clean and minimalist design to highlight the message and to emphasize the “lightness” of the initial brief. This particular advertising campaign was produced for web only – facebook and email.
Dream Nails Autumn Promo
Another example of a promotional campaign for Dream Nails. This one was produced for print (up to size A0 which was displayed in the shop window), as well as for email and facebook campaigns. I utilised a very different stylistic approach for this one as I wanted to emphasize the feelings produced by Autumn – the abundance of leaves and rich, warm colours and a lot less “lightness” than the minimalist mani/pedi promo. This produced its own challenges as I did not want the message and wording to be lost in the detail of the image, so I lightened the right hand side slightly to bring the words to life.
Channel Planner Video
This video was my first foray into commercial video creation, and utilised Adobe animate and Premier Pro. This was one of the more challenging pieces of work I have had to produce as the concept is a very complicated one, and I needed to create an animation that distilled down the key concepts of the Channel Planner tool into a digestible 3 minutes. This video has been circulated to all the TouchPoints agency and media owner subscribers to explain the tool, and is also used within presentations and for pitches as a promotional film for potential subscribers. The elements adhere to the branding guidelines of TouchPoints, and has also been shared on the IPA twitter account.
The Halal Lunchbox
This takeaway restaurant asked me to re-design their two takeaway menus. They sent their logos and the food images but otherwise the only direction was that they wanted a very clean straightforward design, as their previous menu was messy and scattered. This is an example of a very simplistic approach to design, but it was exactly what they were after. I did not feel the need to complicate it any further, and I think the outcome gives them a more sophisticated feel compared to a lot of the menus which come through my front door!